At Harbor Light Realty, we know that selling your property is not something you want left to an agency only willing to make a part-time effort. An agent is present at every showing to describe your property in the best way possible. Our targeted marketing reaches out to the most qualified buyers. And an accurate market analysis finds the best price for your property.
Index
- What's your property worth?
- Why justify your value?
- Want to add value?
- Is your property picture-perfect?
- Are you ready for the traffic?
- Need to be informed?
- Ready for negotiations and the closing?
What's your property worth?
This certainly is the big question in a volatile real estate market. Harbor Light agents will research past sales, present offerings and listings that have either expired or been withdrawn. Harbor Light Realty will analyze this information with you to establish a marketable value.
Why justify your value?
At Harbor Light Realty we understand your property is actually sold three times.
- To other area agents so they will bring your listing to their buyers attention.
- To buyers themselves, so they will see a great property at a great value.
- To mortgage company appraisers.
Their determination of value must be inline with your purchase and sales agreements to enable financing for the buyer.
Want to add value?
Of course you do. So repair, clean out, paint and depersonalize. Harbor Light agents will be upfront with the things you need to do to compete and sell in a buyers market. Yes, those fridge magnets must go.
Is your property picture-perfect?
It should be because Harbor Light Realty will be taking high quality digital pictures. These pictures (with your permission) are published on our website, entered into the Multiple Listing Service, Realtor.com, Craigslist.com, Trulia.com and featured in flyers and brochures. Our website gets numerous hits daily by prospective buyers not only in the US but around the world.
Are you ready for the traffic?
Now that you have listed with Harbor Light Realty, your property is entered into the Multiple Listing Service, broker open houses and public open houses are scheduled, we are talking-it-up to buyer brokers and working our network. A Harbor Light agent is present at every showing selling the advantages of your property over others that are similar. Our marketing plans are tailored to focus on qualified buyers and our objective is to bring you the highest price with the best terms.
Need to be informed?
Harbor Light agents make sure our sellers are well informed. Recent price reductions that affect your property, showing activity, buyer feedback, how many web inquiries - you will never wonder what happened to your listing agent after signing with us.
Ready for negotiations and the closing?
We have prepared you to recognize a realistic offer and will assist in negotiating acceptable terms. Your Harbor Light agent will calculate your net after expenses, review the HUD statement, and attend the closing. Aren't you glad you hired an experienced Harbor Light agent to guide you through all the complexities of selling your property?
Protip:
When you're looking to buy, you're searching for a home. When you sell, your home should be referred to as a house. Emotion could cloud judgement and this is a good technique to help you disassociate yourself from the upcomimg change.
